“…to arrange dishonestly so as to gain an unfair advantage.”

-Webster’s Dictionary


Recently, Business Ethics has been handling more and more cases of unethical activity attributed to stacking. We’ve been hearing statements like, “I didn’t know I couldn’t do that,” or “I don’t know how that customer got on my list.” Those things may be very true, but it’s not an explanation. Perhaps, in your excitement to get started, you haven’t had a chance to read ACN’s policies from front to back. The good news is that’s one of the reasons the Business Ethics team is here; to help educate and train our IBOs.

Some of you may be asking, what exactly is stacking? Stacking occurs when a Customer Contract is credited to an IBO who did not personally acquire the Customer or participate in the sale. Stacking also occurs when an IBO places their personal services on the Personal Customer List (“PCL”) of another IBO that is not a spouse in order to qualify for bonuses or commissions. When these unethical actions are taken, it compromises the integrity of the Compensation Plan.

Per ACN policy, each IBO must personally acquire and conclude the sale with a customer to qualify for (1) an earned position, (2) compensation, and (3) to maintain the IBO position in the Compensation Plan. It is important for customers to know the IBO who sold or promoted the ACN services to them. It is equally important that all IBOs know the customers on their PCL. All IBOs are held accountable for the validity of each and every customer listed on their PCL. Therefore, it is highly recommended that you review your PCL regularly to ensure that you personally acquired all customers listed. After all, in order to continue the cycle and attract more customers, you need to build quality relationships. Without knowing your customer, that’s somewhat difficult to accomplish.

So, what should you do if you don’t recognize a customer on your list? Contact ACN immediately upon discovery, so that the customer can be properly placed on the correct IBO’s PCL. Please note that stacked customers will be removed from the PCL of the IBO to whom they were erroneously assigned and any associated compensation or qualifications will be retracted.

There are a few things to keep in mind when acquiring customers. For example, anyone that would be considered vulnerable or high-risk, should be avoided. Such as:

  1. Anyone who lacks fluency in the language so as to render them unable to read and understand the terms and conditions.
  2. Anyone under the age of majority; individuals under 18 who may not yet enter into a contract.
  3. Anyone who participates in low-income assistance programs or are on government subsidized income.
  4. Anyone whose physical, mental or emotional condition indicates they are incapable of understanding what they are agreeing to purchase.

Acquiring customers is the essence of the ACN Compensation Plan; without customers, there is no compensation. Thus, making sure the customers on your PCL are acquired properly is a must. Customer acquisition is the key component to having a successful business; building yours correctly is necessary to keeping it strong.

If you have any questions about this or any of our policies, please contact the Business Ethics Department at We are here to help you.

Pro-Tip: Social media is one of the most valuable ways to communicate with your warm market and build on relationship marketing. But, remember, most individuals aren’t on social media looking to be targeted, so be mindful of how you approach the promotion of ACN.